Higher Education Marketing: Stein Communications

THE CREATIVE PROCESS we follow is different for each of our clients, tailored to their specific needs and visions. But the basics are the same: First we collaborate with individuals and groups. Then we hit the drawing board to create a concept that works. Finally, we integrate your message across your communications structure.

collaborate
The typical campus is made up of different departments with different wishes, and most likely, the individuals working in each department have their own ideas for the overall communications plan. To get everyone on the same page, we meet with key players at your institution to develop a concept that works well for everyone involved and meets your overall goals.

create
Once we've outlined your needs, the fun really begins. Our creative teams, who are active during the collaboration phase, sweep in with dynamic design and content solutions, developing an overall look and key themes that will be used throughout the materials we create together. At each step of the way, you'll work with us to tweak the creative concept and approve the work we do.

integrate
This last step is key, and it's a large part of what we do so well. Whether you're developing communications for a specific campaign or establishing an institution-wide marketing plan, you'll want to ensure that the message you convey is strong and consistent. We can help you roll out your new marketing concept across different mediums -- in print, on the web and in advertisements.

Now you've got the finished product: a unified message that will ensure measurable success, and a fine array of materials that you can take pride in. It's that simple.