Higher Education Marketing: Stein Communications

consulting

OUR CLIENTS come to us with a world of different consulting needs. Some have clear-cut ideas in mind for a certain campaign, and some are starting from scratch and are desperately in need of an external agency that can help them coordinate the efforts of their various internal departments. Fortunately, our capabilities are as flexible as our clients are diverse.

branding
A brand is more than a logo or a tagline: At its most elemental level, it is the words and images used to paint a picture of your institution, but it's also the people, the history, and the educational environment that defines you and makes you distinctive. To be truly effective, it has to encompass the good, the unspoken, and the truly unique aspects of your institution, and it must resonate with your on-campus constituents, in addition to appealing to prospective audiences.

Fortunately, we know what it takes to establish and manage a worthy brand -- we've been helping schools develop more effective marketing communications for decades. It takes research, communication with current and prospective audiences, creative strategy, and sound implementation practices. It also helps to have guidance from a talented, wise group of people who realize the importance of developing a brand that really makes a statement about you.

integrated marketing communications
The key to having a brand is using it in the materials you publish. That's where integrated marketing comes in. Once we've established your brand, we can help you develop a plan to get the message out to your audiences -- creating a truly integrated marketing communications system. We not only help you think of creative ways to market your school, but provide practical means that will help you apply your marketing strategy.

Consulting services include:

Image perception and competitor analysis
Graphic identity development
Marketing plans
Graphic standards manuals
Competitive positioning strategy
Brand integration across departments