Higher Education Marketing: Stein Communications

direct marketing

AS COMMUNICATIONS become more and more sophisticated, we're challenged to think of new and inventive ways to establish connections with prospective students, parents, and donors. What better way to communicate than to deliver a customized message to each prospect that not only shows what you know about the reader, but what you specifically have to offer?

With the creation of its direct marketing division, Stein is uniquely positioned to offer the best of our print and interactive services in the form of personalized communications that will help you make the most of your recruitment or advancement effort. We've helped clients develop unique direct marketing programs that include printed direct mail pieces, HTML emails, and customized web landing pages -- all personalized with each recipient's unique interests and needs in mind. We believe that the best way to maintain interest and generate response is to establish personal relationships.

As part of our direct marketing initiative, you'll have access to powerful statistics that will keep you abreast of your campaign's success by tracking response rates among various constituencies and media. These results will help you develop an even better sense of individual prospect needs and allow you to further personalize your communications.