My colleague, Jennifer Bagley, brought a  New York Times article to my attention this morning about Unigo.com. Learning about Unigo.com reminded me of a quote by Marcus Aurelius I’ve always liked: “Observe constantly that all things take place by change, and accustom thyself to consider that the nature of the Universe loves nothing so much as to change the things which are, and to make new things like them.”

Unigo.com is a brand new web site geared toward prospective college students and their families. Unigo is a free site with student-generated content and, in theory, serves the same purpose as the comprehensive college guidebooks published each year. The difference is, of course, the fact that the content is 100% student generated and completely free for the user. The good, the bad and the ugly are reported — along with all the positive, glowing impressions a student might have. The site is populated with content through a student-focused grass roots movement rather than enlisting the help of admissions and marketing professionals at colleges and universities it reviews.

Although the concept of student-generated content is not new, the approach and scope of Unigo could be ground-breaking. Unigo’s momentum is building, so if you haven’t encountered it yet, don’t be surprised if your current and prospective students begin talking about it soon…

This entry was posted on Monday, September 22nd, 2008 at 10:45 am and is filed under Admissions, Web.