Best Practices in Social Media
by Jenny Brower, Stein | September 30th, 2008To piggyback on Kathryn’s post about the social media session at NACAC, I wanted to mention a blog called Servant of Chaos by a fella in Australia named Gavin Heaton. Gavin describes his blog as an “interactive diary capturing my thinking on branding, digital strategy and the art of storytelling.”
Gavin’s post from September 3rd is focused on best practices in social media. He shares a list of best practices compiled from a variety of sources and adds a new one of his own: Tell a story.
Those of us working in higher education marketing embrace storytelling in the publications we create, the web sites we manage, and the blogs we write…. and this now carries forth into the myriad other social media options available. His succinct list of best practices is definitely worth a read as you continue to build your brand online.
September 30th, 2008 at 3:01 pm
Addendum to Social Media post: my friend Phil Lepanto (D.C.) suggested I check out Mark Drapeau’s blog on social networking in the government and intelligence community. Worth keeping tabs on. Phil describes it as rather “opaque to non-classified audiences”… and “informative about the energy behind social networking”. Here it is: http://markdrapeau.blogspot.com/
October 1st, 2008 at 6:31 pm
Thanks for linking through, Jenny. Would love for you to contribute to this meme and learn of what you consider a best practice as it applies to higher education marketing.