This time of year is like an early Christmas at Stein. Client projects are finishing up for fall delivery, and almost daily we get in samples of completed publications. Here are some recent printed pieces that are standouts.

Wesley College

Welsey College was looking for a complete redesign of its admissions campaign with a goal of shifting perception from a regional college to that of an academically innovative institution.

We took a no-nonsense tone with the copy and created a sophisticated design to appeal to students’ pragmatism and high expectations. One cool aspect of the concept is that it uses atypical sizes. The viewbook is about 6 x 9 inches and the visit piece is conveniently back-pocket-sized.

Bo Uzzle, design; Taylor Trussell, writing; Kathryn Spruill, account.

Wesley viewbook and visit piece

Woodberry Forest

The Woodberry Forest project involved extensive brand research and interviews. From our research we developed a brand narrative and key messages, the first expression of which is a new viewbook that captures Woodberry’s strong sense of brotherhood and academic rigor.

Bo Uzzle, design; Taylor Trussell, brand research and writing; Jennifer Bagley, account.

Woodberry viewbook spread

Arizona State University

ASU is being guided by a clear vision focused on the concept of the new American university. Our goal was to present this bold vision but without hyperbole, which could diminish its validity. Our concept for the resulting publications was storytelling with a purpose, defining the vision in the context of real people doing real things to make a real difference in the world.

Bonnie McQuagge, design; David Harrell, writing; Jay Williams, account.

ASU prospectus spread

This entry was posted on Wednesday, September 24th, 2008 at 12:27 pm and is filed under Design, Marketing, Publications, Stein.