I’ve been keeping tabs on John Bell’s Digital Influence Mapping Project, which focuses on innovations in the PR and marketing space… innovations that lead to more genuine connections between a brand and its constituents. John is Executive Creative Director and Managing Director of Oglivy PR’s 360° Digital Influence program.

Earlier today, I received his latest email, which talked about WOMMA, the Word of Mouth Marketing Association. WOMMA recently released their Influencer Handbook, which provides practitioners of word of mouth marketing with the following information:

• Definition of an influencer and influencer marketing
• Types of influencers
• Methods to engage and thank influencers
• Guidelines for influencer self-regulation
• Bibliography of influencer communication research and practice

The Influencer Handbook is full of good advice and definitely worth the read if your job is to figure out how to enhance your level of engagement with your school’s various constituent groups. We’re all having to learn how to accomplish more within a limited budget, so improving our word of mouth marketing skills can only help.

This entry was posted on Tuesday, October 28th, 2008 at 4:12 pm and is filed under Marketing, Public Relations.