NewTeeVee provides highlights of Deloitte’s “The State of the Media Democracy” report, which will be released at next month’s Consumer Electronics Show. In the meantime, here are some relevant data:

Millennials (ages 14 – 25) spend more time with media per week, but less time watching television, and mobile devices are primary entertainment channels for them.

Television remains the most impactful and influential advertising medium across all age groups, and watching television was the most preferred type of media for consumers as whole. Millennials were the exception with their media preferences scattered across TV, movies and the Internet; all were important to them

Fewer people are willing to pay for content in exchange for an ad-free environment. The percentage of people willing to cough up for no ads dropped to 26 percent in 2008 from 37 percent in 2007.

Millennials watch more UGC than professionally-produced content online, and they say they do so because it is more entertaining than traditional media choices.

This entry was posted on Friday, December 19th, 2008 at 9:13 am and is filed under Marketing, Research, Technology, Trends.