Fall reading list
by Guest Contributor | September 18th, 2007Contributed by J.D. Fite
Account Manager, Stein Communications
In preparation for an upcoming TABS (The Association of Boarding Schools) presentation, Stein Account Manager J.D. Fite asked his fellow employees at Stein for help. We all pitched in to provide him with a reading list of books we had found valuable in pursuit of professional excellence. In lieu of our normal book review, we thought that sharing such a listing with our readership might be an interesting and worthwhile exercise.
The list is wide and varied. It features Lloyd Thacker and his two College Unranked books that both take on the commercial magazine college ranking system, and also attempts to put values back into the college admission process. Thomas Friedman and his The World is Flat are on the list. Strategic Marketing for Educational Institutions by Kotler and Fox, which has long been a text for graduate programs in higher educational administration, was also nominated. Ironically therein is a chapter featuring Stein Senior Vice President Ross Lenhart as a parent in tandem with his son in pursuit of just the right college. Stein folks have also read the previous book reviews featured in The Scoop: The Price of Admission by Daniel Golden, and Keith Ferrazzi’s Never Eat Alone. The Gatekeepers by Jacques Steinberg is a book to be read and enjoyed by any college admissions professional, as it chronicles a year spent through the recruitment, decision, and matriculation process at Wesleyan University. Well-written, it reads like a novel.
It’s no surprise that our Stein readers have also naturally concentrated on branding, the use of the web, the wants and desires of America’s youth, and the future of higher education. As with you in the halls of ivy, we have always maintained that reading is of great value and will lead to a greater awareness, understanding, and vision in the challenges that we face in working with you to reach the goals that we mutually share.
Therefore, peruse the list, pick out a book, and enjoy the benefits! You can also view this list on Stein’s GoodRead’s account.
The Abandoned Generation: Rethinking Higher Education
By Thomas Naylor and William H. Willimon
Advancing Higher Education in Uncertain Times
By Dr. Larry Lauer
Brainwashed: How Universities Indoctrinate America’s Youth
By Ben Shapiro
Bright College Years: Inside the American College Today
By Anne Matthews
Building Strong Brands
By David A. Aaker
College Unranked: Affirming Educational Values In College Admissions
Edited by Lloyd Thacker
College Unranked: Ending the College Admissions Frenzy
By Lloyd Thacker
Competing for Students, Money and Reputation: Marketing the Academy in the 21st Century
By Dr. Larry Lauer
Designing Web Usability
By Jakob Nielson
The Gatekeepers: Inside the Admissions Process of a Premier College
By Jacques Steinberg
Getting the Right Things Right: Personal Strategies for Reinventing the Life You Want
By Charlie Hedges
Made to Stick: Why Some Ideas Survive and Others Die
By Chip and Dan Heath
Millennials Go to College
Millennials Rising: The Next Great Generation
Millennials and the Pop Culture
By William Strauss and Neil Howe
Mind your X’s & Y’s: Satisfying the 10 Cravings of a New Generation of Consumers
By Lisa Johnson
Never Eat Alone: and Other Secrets to Success, One Relationship at a Time
By Keith Ferrazzi and Tahl Raz
The Overachievers: The Secret Lives of Driven Kids
By Alexandra Robbins
The Price of Admission: How America’s Ruling Class Buys Its Way into Elite Colleges and Who Gets Left Outside the Gates
by Daniel Golden
Strategic Marketing for Educational Institutions
By Philip Kotler and Karen F.A. Fox
Thinking for a Living: Creating Ideas that Revitalize Your Business, Career and Life
By Joey Reiman
The Tipping Point: How Little Things can Make a Big Difference
By Malcolm Gladwell
Transforming a College: The Story of a Little-Known College’s Strategic Climb to National Distinction
By George Keller
What Matters In College
By Alexander Astin
When Hope and Fear Collide: A Portrait of Today’s College Student
By Arthur Levine and Jeanette S. Cureton
The World Is Flat: A Brief History of the Twenty-First Century
By Thomas Friedman
