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	<title>Stein Communications The Scoop</title>
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	<description>Marketing and communications for education</description>
	<pubDate>Wed, 02 Apr 2008 15:57:18 +0000</pubDate>
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		<title>The Match: A sane method of compatible student selectivity or just plain March Madness?</title>
		<link>http://www.steincommunications.com/thescoop/2008/04/the-match-a-sane-method-of-compatible-student-selectivity-or-just-plain-march-madness/</link>
		<comments>http://www.steincommunications.com/thescoop/2008/04/the-match-a-sane-method-of-compatible-student-selectivity-or-just-plain-march-madness/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 15:45:13 +0000</pubDate>
		<dc:creator>sherry</dc:creator>
		
		<category><![CDATA[Admissions]]></category>

		<category><![CDATA[Recruitment]]></category>

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		<description><![CDATA[A seasoned admission veteran is fascinated to discover an alternative process of student selection.]]></description>
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		<title>Education and marketing: A quarter century &#8212; part 1</title>
		<link>http://www.steincommunications.com/thescoop/2008/04/education-and-marketing-a-quarter-century-part-1/</link>
		<comments>http://www.steincommunications.com/thescoop/2008/04/education-and-marketing-a-quarter-century-part-1/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 15:40:06 +0000</pubDate>
		<dc:creator>sherry</dc:creator>
		
		<category><![CDATA[Admissions]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Publications]]></category>

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		<description><![CDATA[Get back to the fundamentals of marketing -- Product, Price, Place, and Promotion -- as you set the framework to meet your institutional goals with success.]]></description>
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		<title>Turning failure to your advantage</title>
		<link>http://www.steincommunications.com/thescoop/2008/04/turning-failure-to-your-advantage/</link>
		<comments>http://www.steincommunications.com/thescoop/2008/04/turning-failure-to-your-advantage/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 15:35:57 +0000</pubDate>
		<dc:creator>sherry</dc:creator>
		
		<category><![CDATA[Miscellaneous]]></category>

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		<description><![CDATA[It's inevitable. At some point in every career comes failure. Prepare yourself with these life lessons that coach us to fail with grace and recover with courage.]]></description>
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		<item>
		<title>Stein news: March 2008</title>
		<link>http://www.steincommunications.com/thescoop/2008/04/stein-news-march-2008/</link>
		<comments>http://www.steincommunications.com/thescoop/2008/04/stein-news-march-2008/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 15:30:39 +0000</pubDate>
		<dc:creator>sherry</dc:creator>
		
		<category><![CDATA[Stein News]]></category>

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		<description><![CDATA[Susquehanna brings home the Gold -- and Silver and Bronze
Announcing the Annual Admissions Advertising Awards
Mike's hopes for higher education in 2008
We welcome our new projects
]]></description>
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		<item>
		<title>The power of positive blogging</title>
		<link>http://www.steincommunications.com/thescoop/2008/01/the-power-of-positive-blogging/</link>
		<comments>http://www.steincommunications.com/thescoop/2008/01/the-power-of-positive-blogging/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 15:52:43 +0000</pubDate>
		<dc:creator>sherry</dc:creator>
		
		<category><![CDATA[Graduate]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Web]]></category>

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		<description><![CDATA[It's no secret that today's prospective students are becoming more and more skeptical of college marketing materials, including online media. Joel Yarmon, a student at Tulane's Freeman School of Business, took it upon himself to give prospects real insight into what it's like to be an MBA student at Tulane. Because he is not associated with the admissions office, his blog is a prime example of Web 2.0 at its best.]]></description>
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