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	<title>Stein Communications The Scoop</title>
	<link>http://www.steincommunications.com/thescoop</link>
	<description>Marketing and communications for education</description>
	<lastBuildDate>Tue, 07 Oct 2008 13:35:06 +0000</lastBuildDate>
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		<title>Doing the Math on College Rankings</title>
		<description><![CDATA[An article in Science News describes how researchers at Berkeley and Carnegie Mellon used high-dimensional geometry to analyze the results of US News &#38; World Report’s college rankings.  What they found wasn’t that the rankings are based on flawed criteria (they didn’t address that question) but that the rankings shift dramatically depending on how [...]]]></description>
		<link>http://www.steincommunications.com/thescoop/2008/10/doing-the-math-on-college-rankings/</link>
			</item>
	<item>
		<title>Best Practices in Social Media</title>
		<description><![CDATA[To piggyback on Kathryn&#8217;s post about the social media session at NACAC, I wanted to mention a blog called Servant of Chaos by a fella in Australia named Gavin Heaton. Gavin describes his blog as an &#8220;interactive diary capturing my thinking on branding, digital strategy and the art of storytelling.&#8221;
Gavin&#8217;s post from September 3rd is [...]]]></description>
		<link>http://www.steincommunications.com/thescoop/2008/09/best-practices-in-social-media/</link>
			</item>
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		<title>Highlights from Social Media Session at NACAC</title>
		<description><![CDATA[I attended this morning&#8217;s presentation, Understanding the Impact of Social Media on College-Bound Youth, presented by David Peck from Azusa Pacific University and Pam Kiecker who heads up research at Royall &#38; Company.  
While I don&#8217;t have specifics on the methodology used with the UrCompass panelists, here are some of the stats that I scribbled:

84% [...]]]></description>
		<link>http://www.steincommunications.com/thescoop/2008/09/highlights-from-social-media-session-at-nacac/</link>
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		<title>Report from Seattle</title>
		<description><![CDATA[Seattle is bustling with admissions professionals from across the country. If the taxi line at the airport is any indication, the conference attendance may reach an all time high. It&#8217;s 8:30 p.m. here and those of us who traveled from the east coast or beyond are probably calling it a night.
On the exhibit front, the [...]]]></description>
		<link>http://www.steincommunications.com/thescoop/2008/09/report-from-seattle/</link>
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		<title>Getting beyond question &#38; answer</title>
		<description><![CDATA[Last week, AdAge ran an article about corporations rethinking the value of question-and-answer consumer surveys.  While still spending lots and lots of money on survey-based research, major companies like Procter &#38; Gamble and Unilever are starting to focus on &#8220;digital chatter,&#8221; the comments and insights provided on blogs and social networks, as better indicators [...]]]></description>
		<link>http://www.steincommunications.com/thescoop/2008/09/getting-beyond-question-answer/</link>
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		<title>Our latest projects</title>
		<description><![CDATA[This time of year is like an early Christmas at Stein. Client projects are finishing up for fall delivery, and almost daily we get in samples of completed publications. Here are some recent printed pieces that are standouts.
Wesley College
Welsey College was looking for a complete redesign of its admissions campaign with a goal of shifting perception from [...]]]></description>
		<link>http://www.steincommunications.com/thescoop/2008/09/our-latest-projects/</link>
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