The Publishing Trends Blog posts five interesting takeaways from “Youth and Creativity: Emerging Trends in Self-expression and Publishing,” a session of the O’Reilly Tools of Change Conference. This session focused on usage habits among teens who were using digital media as a means of self-expression but who weren’t considering design or art as possible careers or fields of study.

The takeaways:

• Teens don’t see buying a software program (like Adobe Photoshop) as a major “life event.” Whereas people in their twenties and thirties may sign up for classes and buy instruction manuals after purchasing a program, teens churn through many different technologies quickly, using programs only for what they need and then moving on.
• At the same time, teens feel as if they have mastered these programs. Westerman [one of the session presenters] pointed out that when he asks an adult, professional Photoshop user if she knows everything there is to know about Photoshop, that adult will usually answer, “No, I haven’t even scratched the surface.” Teens, on the other hand, will answer, “Yeah, I know Photoshop.” Nor are they concerned that they haven’t learned all the “right” ways of doing things with a program–they’re concentrated on the outcome, not the tool. They don’t ask, “How do I use the masking tool?” They ask, “How can I create a cool rain effect?”
• That’s not to say that teens aren’t asking for help. They are! But they’re going to their peers online or typing queries into Google. There’s a return of the “apprenticeship”–teens learning skills from their more knowledgable peers, actively seeking critiques of their work, and really adopting a craft mentality. Learning is a process of watching and doing on the fly. “There’s no more learning curve,” Westerman said.
• Any niche site can become a social hub–teens aren’t just using Facebook for social networking. One subject in the study, “David,” spent most of his time on the “Silverfish Longboarding” discussion boards. (A longboard is a type of skateboard.) These microcommunities give teens, who tend to define themselves through 2 or 3 major interests when creating online personas, a sense of belonging.
• Teens aren’t using the fanciest, newest technology. Most of those surveyed had fairly old computers and older versions of software. They were making do with what they had. And they were not pirating software. One teen, “Gina,” bought a copy of Adobe Photoshop with her friend at Costco, and the girls took turns using it at home, since they only had one license.

This entry was posted on Tuesday, February 17th, 2009 at 7:18 am and is filed under Miscellaneous, Social Media, Technology.