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The Graying of Facebook

by Taylor Trussell, Stein | February 5th, 2009

Need more evidence that Facebook is no longer the province of teens?  Here are the latest user statistics from Inside Facebook:

The big news?  Only 12% of registered users are between 13 and 17 years old.

Other highlights:

  • Nearly 25% of all Facebook users are over 35.
  • 45% of users are 26 years old or older, which is where FB continues to expand. The fastest growing age group by total users is 26-34.
  • The number of female users aged 55 and over grew 175.3 percent since late September making them the fastest growing segment.  Males in that age group grew by 137.8%.  (This age group still accounts for only 3% of all users.)
  • Overall, more women than men are registering in almost every age group. Women now comprise 56.2% of Facebook’s audience and outnumber men in the 18-25 and 26-34 age groups.  Those groups have 1.4 females for every 1 male user.

Is FB running its course as the go-to site for prospective students?  Or is it a big enough tent that teens will tolerate some crowding by those they consider old folks (meaning, of course, everyone over 35)?

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One response to “The Graying of Facebook”

  1. Kevin says:

    Generational blur is in swing. People want to connect and the older generations care enough to migrate so they can relate. Relating is the driver.

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